Sky sports is a brand name for numerous sports orientated channels. I love everything about sky sports as they feature everything. They have around 13 channels. Sky sports feature a different variety of sports. Tennis, darts, football, rugby, American football, boxing and many more. I’m going to say the target audience is males, especially for sky sports news as they have to most attractive women at peak times. The logo relates to the company because the colours of the logo matches with the colours of the set. Yes I think the logo is effective. Sky sports. The name indicates what the channel will feature unlike ESPN. I like the logo. The good points are that it stands out. I don’t really have any bad points about the logo. Yes I think the colours work great.