Nike logo

Nike is a massive public traded sportswear and equipment provider based in the US. Nike have a very specific target audience, they don’t just target one area. They have a range of bag, football boots, running shoes and clothing. I would say athletes, children and teenagers. I rarely see adults wearing the brand.

The logo is in the name. The name Nike isn’t used anymore because the logo is so popular. Whenever you see the symbol you instantly know what brand it is. Nike have a motto which says ‘Just do it’. Yes I think the logo is effective. It’s a popular brand and has the coolness about it. Good points are that the logo has been successful and noticeable over the years. Bad points I think they need to create a different motto. I assume people think what do you mean by just do it? Yes the colours work. Nike make sure the Nike symbol stands out on every trainer or piece of clothing they design.