ea sports logo

EA sports use this logo. EA stands for electronic arts, they create sports video games and try to make them as realistic as possible. EA sports have a motto which is ‘it’s in the game’. EA sports target audience were male, in 2009 they decided to change their target audience to male and female so females can enjoy what they create. The way they did this was by creating fitness games and games you control by using lactation move. The logo relates to the company because it’s short for Electronic arts. I think the logo is effective because whenever a sports game is released you know that EA have made it. That’s what EA do. Also once you see the EA logo you expect quality because it’s a top gaming company. I couldn’t really break down the logo but a good point I can say is that it’s eye catching. The bad points are it doesn’t stand out enough. I think they need to give it an update. Yes the colours work. EA have gone for a pretty basic colour scheme which is red, blue and white.