asda logo

ASDA use this logo. ASDA is a British supermarket which provides food, clothing, general and household merchandise, toys, and financial services. ASDA target parents and mainly adults as they’re more likely to buy the groceries or school uniform for their children. ASDA stands for associated dairies. I spent a while trying to find out what ASDA is short for but now it’s understandable. I think the bright green capital sign is effective and it stands out well. Good points are that it’s big and bold and they are clear about the opening times by adding a massive 24 hours sign next to it. Bad points are that I feel they could of came up with a better store name or provide the logo with a motto. Yes the colours work well and stand out especially at night time.