Huggies

Huggies is a well known company that produces high quality nappies for babies, toddlers and young infants. They come in a varies of ranges and sizes. The target audience for Huggies are parents but mainly mothers as they want the best for their child. I don’t think the logo relates to the company as it’s owned by the Kimberly Clarke company who also owns 13 other products such as Kleenex and Andrex toilet paper. I think the logo is effective. It stands out with the bold bubble writing. I also feel that with the name the company have tried to go for something amateur. Good points are that the logo stands out. I don’t really have any bad points about the logo. Yes I think the colours work well. The white and blue title stands out well with the green packaging.