Burger king use this logo but is known as BK. The target audience are burger lovers at all ages I assume this company made burger king to try and rival McDonald’s. The logo represents the burger king cooperation. Yes I think the logo is effective but can be improved. Good points about the logo is that it’s selling you what they produce in the name, so you know what you’re going for. I don’t have any bad points about the logo. I think it’s well designed. Yes I think the colours work well. They use the colours of a burger which adds extra excitement to the logo. I don't think this logo is very versatile. It wouldn't work as a card or website as they don't do delivery service. I also don't think that this logo will work black and white, simply because not many fast food restuarants are black and white and without colour, then there's no excitement.
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