espn logo

ESPN is an American sports broadcasting channel and they use this logo. They feature sport such as football, American football, baseball, basketball, interviews and many more. ESPN stands for Entertainment and Sports Programming Network. ESPN have around 7/8 channels. The target audience are sports fans. I would say they target males because of the late night live football they feature. The logo is short for Entertainment and sports programming network. The logo doesn’t indicate what they feature though. No I don’t think the logo is effective because it’s too plain. I don’t really have any. Bad points are that it doesn’t sell what it features in the logo. If I didn’t know what ESPN was then I would assume that it’s a channel broadcasting grand prix. The colours do work as the channel is themed around red.