02

02 use this logo. O2 was originally call telephonica UK limited, but was then traded as 02. 02 is a telecommunications, internet and service provider. The target audience for 02 are I would say people that are interested, like and want to be on the network. But it may be cheaper than other networks as well. Yes I think the logo is effective. It’s short and snappy. Good points are that they shortened the name for O2 and that it’s blue and the company has set it on a water theme. I don’t really have any bad points about the logo. Yes the colours work fantastically.