According to the KFC menu they are targeting African Americans but I am most likely to be wrong as in the advertisements of KFC they don‘t just use African Americans to advertise their food, they use white Americans/British people. With the family bucket they target families as seen in a varies of adverts. The logo relates to the company because of the companies trademark red and white colours. Also KFC is short for Kentucky Fried Chicken. Most importantly American Harland ‘Colonel’ Saunders, the creator of KFC is in the picture of the KFC logo. I think the logo is effective. The logo is recognizable over many parts of the world. It’s unique and I can’t think of a logo similar to it. Personally I feel that KFC doesn’t need to be on the logo anymore because as soon as you look at it you know what it’s advertising. It’s been around for decades. I think good points about the logo are that it’s appealing, draws your attention and the company has been successful and consistent over the years. Bad points are that the logo isn’t blue. I feel as if the KFC logo should be blue and white as it stands out more in my eyes. Other than that it's fine. The KFC logo is versatile. It's been on billboards, posters and business cards.
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