JD

JD sports is a sports fashion retail company that has firms all over the UK. JD doesn’t stand for anything but I assume it is the initials of the founders of the company (John Wardle and David Makin). The target audience for JD is for teenagers and young adults. They produce both genders for shoes and clothing. The logo is basic and shows no masculine or feminine sides with the colours. The logo relates to the company because it’s the initials of the owners but not everyone is aware of what JD means. No I don’t think the logo is effective. I don’t really have any good points about the logo. Bad points are that I lacks colour and detail. It’s just a basic logo and isn’t eye catching. Yes the colours work.