HMV

HMV use this logo. They sell video games, books, magazines, DVD’s, consoles, clothing but most recognisable music! The company operates in the UK and Hong Kong. The logo relates to the gramophone company. The target audience for the company start from as little as children and go all the way up to adults. However the logo looks as if it targets just females but they don’t. Yes I think the logo is effective and it stands out. Good points that the company have added a gramophone in the logo which represents them. Bad points are that the pink font is questionable. Why is it pink? The colours do work but I don’t like the pink. However i do think this logo is versatile, I can imagine it being as a card or website etc. I don't think this logo would work black and white.

burger king

Burger king use this logo but is known as BK. The target audience are burger lovers at all ages I assume this company made burger king to try and rival McDonald’s. The logo represents the burger king cooperation. Yes I think the logo is effective but can be improved. Good points about the logo is that it’s selling you what they produce in the name, so you know what you’re going for. I don’t have any bad points about the logo. I think it’s well designed. Yes I think the colours work well. They use the colours of a burger which adds extra excitement to the logo. I don't think this logo is very versatile. It wouldn't work as a card or website as they don't do delivery service. I also don't think that this logo will work black and white, simply because not many fast food restuarants are black and white and without colour, then there's no excitement.

facebook

Facebook is a social networking site where you can communicate with friends and family all over the world. Facebook incorporative use the logo. The logo relates to the company as they’ve named the site after their company. The target audience for the logo would be both genders and aimed at teenagers, young adults and adults. I don’t think the logo is effective. It’s just plain and simple. I don’t really have any good points. Bad points are that they should of made the logo more attractive or make the font more creative. The colours do work though. Blue and white mix well. I don't think this is versatile though. I'm struggling to picture in my head what the logo would look black and white.

gamestation

Gamestation is a game store that sells brand new and second hand games and consoles. Gamestation has numerous stores around the UK. Gamestation is owned by the game group plc so if you’ve ever heard of game then they’re both owned by the same company. I don’t think the logo relates to the company well. The game logo relates more in my opinion. Yes I think the logo is effective. Gamestation target people that are interested in video games. Mainly males by the structure of the store and shops. They attract young adults, teenager and children. My good point about the logo is that it stands out well. I don’t really have any bad points. The colours work well together and match. This, i feel is versatile. It would work really well as a card, if people had any enquiries about games etc. I also think it would work well black and white. Gamestation have a grey theme so it's rather dark inside the stores so that's why i think it's versatile.

volvic

Volvic uses this logo. Volvic produce mineral water. Volvic company uses this logo. Volvic started to introduce fruit drinks as well. I would say the target audience for volvic are for people that like to drink water. Personally I wouldn’t spend money on what I have in the tap. It’s as good as the bottle. The logo represents the company and why they used it. They used it because of a volcano that erupted in France so that why they added mountains on the small logo. No I don’t really think the logo is effective. It’s nice that they have themed the logo on a past event that happened years ago so that’s a good point. I don’t really have any bad points about the logo. Yes I think the colours work well.

Twitter is a social networking site. Twitter incorporative use the logo. Twitter target as young as teenagers and try to make the website as safe as possible for them so they can communicate with friends. They also target adults as well. The key selling points are that many famous people use it and you can follow them to see what they’re up to. The blue bird represents twitter and twitter inc. Yes I think the logo is effective but I think twitter could attract younger than teenagers as they might come across and see it as a game dues to the cartoon character bird. The colour theme stands out. I like the blue and the bird idea. I like the way they have an animal to represent it. I don’t have any bad points about the logo. I think the colours work great.

foot locker

Footlocker is an American sportswear retailer with firms in the UK. The target audience are for people who want top brand shoes and all ages and both genders. They also do clothing for both genders. My opinion is that I would think that foot locker is a football shop as the logo looks like a referee. I don’t think the logo relates to the company very well. It’s a small business with individual share holders. No I don’t think the logo is effective at all. Who ever designed it clearly needs to be sacked. I don’t have any good points. Bad points are the name. Footlocker is not a name that I would have used. The colours are awful and I don’t think they work. Black and white with bold red letters is questionable. I think they need to stick with the black and white theme.

champions league

The UFEA champions league use this logo. The champions league is feature on sky or ITV. The target audience is male football fans who love to watch European football but doesn’t rule out women watching it. The logo relates to the company by representing UEFA. Yes I believe the logo is effective. First time looking at it you get the indication that it’s a star competition. I love the logo. The dark back ground colours work really well. I don’t have any bad points about the logo. Yes I think the colours work really well.

google

Google is an American multinational search engine. Google hosts and develops a number of services and products. The target audience for Google I believe is everyone who wants to browse the internet. It’s the number one search engine. The logo relates to the company because of the search engine and it’s been dominate in the US. Yes I think the logo is effective. They have themes for famous people, deaths, famous peoples birthdays or tragic days for remembrance. I think the logo is nice and colourful. The font also is a reasonable size. I don’t have any bad points about the logo. Yes I think the colours work really well. It’s very attractive.

02

02 use this logo. O2 was originally call telephonica UK limited, but was then traded as 02. 02 is a telecommunications, internet and service provider. The target audience for 02 are I would say people that are interested, like and want to be on the network. But it may be cheaper than other networks as well. Yes I think the logo is effective. It’s short and snappy. Good points are that they shortened the name for O2 and that it’s blue and the company has set it on a water theme. I don’t really have any bad points about the logo. Yes the colours work fantastically.

Huggies

Huggies is a well known company that produces high quality nappies for babies, toddlers and young infants. They come in a varies of ranges and sizes. The target audience for Huggies are parents but mainly mothers as they want the best for their child. I don’t think the logo relates to the company as it’s owned by the Kimberly Clarke company who also owns 13 other products such as Kleenex and Andrex toilet paper. I think the logo is effective. It stands out with the bold bubble writing. I also feel that with the name the company have tried to go for something amateur. Good points are that the logo stands out. I don’t really have any bad points about the logo. Yes I think the colours work well. The white and blue title stands out well with the green packaging.

MC Donald's

Mc Donald’s use this logo. MC Donald’s serve around an estimated 64 million customers daily. The target audience for MC Donald’s are for people that enjoy the food. Once you go MC Donald’s you have the urge to go back there again. MC Donald's also had the famous motto of 'im lovin it'.  I don’t think they targeted a particular gender for the logo. However whenever you see a MC Donald’s golden arch symbol you automatically know what it is. The logo relates to the company as it’s the founders surname. Yes I think the logo is effective. It stands out really well. I like the logo. I think the good points are that it’s appealing. I don’t really have any bad points. Yes I think the yellow and red blend together really well.

JD

JD sports is a sports fashion retail company that has firms all over the UK. JD doesn’t stand for anything but I assume it is the initials of the founders of the company (John Wardle and David Makin). The target audience for JD is for teenagers and young adults. They produce both genders for shoes and clothing. The logo is basic and shows no masculine or feminine sides with the colours. The logo relates to the company because it’s the initials of the owners but not everyone is aware of what JD means. No I don’t think the logo is effective. I don’t really have any good points about the logo. Bad points are that I lacks colour and detail. It’s just a basic logo and isn’t eye catching. Yes the colours work.

Sky sports is a brand name for numerous sports orientated channels. I love everything about sky sports as they feature everything. They have around 13 channels. Sky sports feature a different variety of sports. Tennis, darts, football, rugby, American football, boxing and many more. I’m going to say the target audience is males, especially for sky sports news as they have to most attractive women at peak times. The logo relates to the company because the colours of the logo matches with the colours of the set. Yes I think the logo is effective. Sky sports. The name indicates what the channel will feature unlike ESPN. I like the logo. The good points are that it stands out. I don’t really have any bad points about the logo. Yes I think the colours work great.

espn logo

ESPN is an American sports broadcasting channel and they use this logo. They feature sport such as football, American football, baseball, basketball, interviews and many more. ESPN stands for Entertainment and Sports Programming Network. ESPN have around 7/8 channels. The target audience are sports fans. I would say they target males because of the late night live football they feature. The logo is short for Entertainment and sports programming network. The logo doesn’t indicate what they feature though. No I don’t think the logo is effective because it’s too plain. I don’t really have any. Bad points are that it doesn’t sell what it features in the logo. If I didn’t know what ESPN was then I would assume that it’s a channel broadcasting grand prix. The colours do work as the channel is themed around red.

Nike logo

Nike is a massive public traded sportswear and equipment provider based in the US. Nike have a very specific target audience, they don’t just target one area. They have a range of bag, football boots, running shoes and clothing. I would say athletes, children and teenagers. I rarely see adults wearing the brand.

The logo is in the name. The name Nike isn’t used anymore because the logo is so popular. Whenever you see the symbol you instantly know what brand it is. Nike have a motto which says ‘Just do it’. Yes I think the logo is effective. It’s a popular brand and has the coolness about it. Good points are that the logo has been successful and noticeable over the years. Bad points I think they need to create a different motto. I assume people think what do you mean by just do it? Yes the colours work. Nike make sure the Nike symbol stands out on every trainer or piece of clothing they design.

asda logo

ASDA use this logo. ASDA is a British supermarket which provides food, clothing, general and household merchandise, toys, and financial services. ASDA target parents and mainly adults as they’re more likely to buy the groceries or school uniform for their children. ASDA stands for associated dairies. I spent a while trying to find out what ASDA is short for but now it’s understandable. I think the bright green capital sign is effective and it stands out well. Good points are that it’s big and bold and they are clear about the opening times by adding a massive 24 hours sign next to it. Bad points are that I feel they could of came up with a better store name or provide the logo with a motto. Yes the colours work well and stand out especially at night time.

apple logo

Apple use this logo. Apple is an American cooperation that designs consumer electronics, computer software and personal computers. I’ll name some. I pads, I phones, I pod and final cut etc. Apples target audience are for people that are willing to pay big sums of money for better quality. (middle/upper class), however their musical devices are known to target 12-35 year olds. There are many apple logo’s and I’ll include pictures. They all relate to the company. The name ’apple’ isn’t included on the logo simply because it’s so common and only a picture is needed for the public or buyers to recognise what company has produced the merchandise. Yes I think the logo is effective. Especially the multicoloured logo. I think that’s very attractive. I like the apple logo I think it’s nice and basic. A bad point is that I’ve seen black I phones with the apple logo in black as well. Personally I feel that’s a bad point because the logo doesn’t stand out on the device. Not all the colours work. I feel white I phone should have a black apple logo and vice versa.

ea sports logo

EA sports use this logo. EA stands for electronic arts, they create sports video games and try to make them as realistic as possible. EA sports have a motto which is ‘it’s in the game’. EA sports target audience were male, in 2009 they decided to change their target audience to male and female so females can enjoy what they create. The way they did this was by creating fitness games and games you control by using lactation move. The logo relates to the company because it’s short for Electronic arts. I think the logo is effective because whenever a sports game is released you know that EA have made it. That’s what EA do. Also once you see the EA logo you expect quality because it’s a top gaming company. I couldn’t really break down the logo but a good point I can say is that it’s eye catching. The bad points are it doesn’t stand out enough. I think they need to give it an update. Yes the colours work. EA have gone for a pretty basic colour scheme which is red, blue and white.

KFC logo

　 KFC use this logo. KFC stands for Kentucky Fried Chicken. KFC was founded in the 1930’s and they are famous for their fried chicken because it tastes so good.
According to the KFC menu they are targeting African Americans but I am most likely to be wrong as in the advertisements of KFC they don‘t just use African Americans to advertise their food, they use white Americans/British people. With the family bucket they target families as seen in a varies of adverts. The logo relates to the company because of the companies trademark red and white colours. Also KFC is short for Kentucky Fried Chicken. Most importantly American Harland ‘Colonel’ Saunders, the creator of KFC is in the picture of the KFC logo. I think the logo is effective. The logo is recognizable over many parts of the world. It’s unique and I can’t think of a logo similar to it. Personally I feel that KFC doesn’t need to be on the logo anymore because as soon as you look at it you know what it’s advertising. It’s been around for decades. I think good points about the logo are that it’s appealing, draws your attention and the company has been successful and consistent over the years. Bad points are that the logo isn’t blue. I feel as if the KFC logo should be blue and white as it stands out more in my eyes. Other than that it's fine. The KFC logo is versatile. It's been on billboards, posters and business cards.