HMV

HMV use this logo. They sell video games, books, magazines, DVD’s, consoles, clothing but most recognisable music! The company operates in the UK and Hong Kong. The logo relates to the gramophone company. The target audience for the company start from as little as children and go all the way up to adults. However the logo looks as if it targets just females but they don’t. Yes I think the logo is effective and it stands out. Good points that the company have added a gramophone in the logo which represents them. Bad points are that the pink font is questionable. Why is it pink? The colours do work but I don’t like the pink. However i do think this logo is versatile, I can imagine it being as a card or website etc. I don't think this logo would work black and white.

burger king

Burger king use this logo but is known as BK. The target audience are burger lovers at all ages I assume this company made burger king to try and rival McDonald’s. The logo represents the burger king cooperation. Yes I think the logo is effective but can be improved. Good points about the logo is that it’s selling you what they produce in the name, so you know what you’re going for. I don’t have any bad points about the logo. I think it’s well designed. Yes I think the colours work well. They use the colours of a burger which adds extra excitement to the logo. I don't think this logo is very versatile. It wouldn't work as a card or website as they don't do delivery service. I also don't think that this logo will work black and white, simply because not many fast food restuarants are black and white and without colour, then there's no excitement.

facebook

Facebook is a social networking site where you can communicate with friends and family all over the world. Facebook incorporative use the logo. The logo relates to the company as they’ve named the site after their company. The target audience for the logo would be both genders and aimed at teenagers, young adults and adults. I don’t think the logo is effective. It’s just plain and simple. I don’t really have any good points. Bad points are that they should of made the logo more attractive or make the font more creative. The colours do work though. Blue and white mix well. I don't think this is versatile though. I'm struggling to picture in my head what the logo would look black and white.

gamestation

Gamestation is a game store that sells brand new and second hand games and consoles. Gamestation has numerous stores around the UK. Gamestation is owned by the game group plc so if you’ve ever heard of game then they’re both owned by the same company. I don’t think the logo relates to the company well. The game logo relates more in my opinion. Yes I think the logo is effective. Gamestation target people that are interested in video games. Mainly males by the structure of the store and shops. They attract young adults, teenager and children. My good point about the logo is that it stands out well. I don’t really have any bad points. The colours work well together and match. This, i feel is versatile. It would work really well as a card, if people had any enquiries about games etc. I also think it would work well black and white. Gamestation have a grey theme so it's rather dark inside the stores so that's why i think it's versatile.

volvic

Volvic uses this logo. Volvic produce mineral water. Volvic company uses this logo. Volvic started to introduce fruit drinks as well. I would say the target audience for volvic are for people that like to drink water. Personally I wouldn’t spend money on what I have in the tap. It’s as good as the bottle. The logo represents the company and why they used it. They used it because of a volcano that erupted in France so that why they added mountains on the small logo. No I don’t really think the logo is effective. It’s nice that they have themed the logo on a past event that happened years ago so that’s a good point. I don’t really have any bad points about the logo. Yes I think the colours work well.

Twitter is a social networking site. Twitter incorporative use the logo. Twitter target as young as teenagers and try to make the website as safe as possible for them so they can communicate with friends. They also target adults as well. The key selling points are that many famous people use it and you can follow them to see what they’re up to. The blue bird represents twitter and twitter inc. Yes I think the logo is effective but I think twitter could attract younger than teenagers as they might come across and see it as a game dues to the cartoon character bird. The colour theme stands out. I like the blue and the bird idea. I like the way they have an animal to represent it. I don’t have any bad points about the logo. I think the colours work great.

foot locker

Footlocker is an American sportswear retailer with firms in the UK. The target audience are for people who want top brand shoes and all ages and both genders. They also do clothing for both genders. My opinion is that I would think that foot locker is a football shop as the logo looks like a referee. I don’t think the logo relates to the company very well. It’s a small business with individual share holders. No I don’t think the logo is effective at all. Who ever designed it clearly needs to be sacked. I don’t have any good points. Bad points are the name. Footlocker is not a name that I would have used. The colours are awful and I don’t think they work. Black and white with bold red letters is questionable. I think they need to stick with the black and white theme.