Kinetic typography, the technical name for moving text. Kinetic typography is an animation technique mixing motion and text to express ideas using video animation.
Kinetic typography refers to the art and technique of expression with animated text.
Kinetic typography focuses on understanding the effect time has on the expression of text.
Kinetic typography has demonstrated the ability to add significant emotive content and appeal to expressive text, allowing some of the qualities normally found in film and the spoken word to be added to static text. Kinetic type has been widely and successfully used in film as well as in television and computer based advertising.
Here is an example of kinetic typography
http://www.youtube.com/watch?v=J7E-aoXLZGY
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