Kinetic typography evaluation
Normally stuff like kinetic typography and graphic related tasks just doesn’t seem to interest me. Once I discovered what kinetic typography was I instantly didn’t like it. I knew I would struggle to come up with my own piece-but that’s me and what I do, I worry.
After researching I learnt that kinetic typography is moving text. I discovered that kinetic typography has demonstrated the ability to add significant emotive content and appeal to expressive text. I also learnt that kinetic typography has been used in film and television advertising. So after doing a bit of research I thought to myself that I must have come across kinetic typography before, only it didn’t grab my attention.
I went on you tube to watch the Mc Donald’s little taster’s kinetic typography piece. It was a good piece and I had to analyse it. As I researched further I came across more typography videos, and I analysed them.
In build up of choosing my film audio track, I had only one film in mind, and that was the popular line from the film snakes on the plane. Snakes on the plane is one of my favourite films.
I wanted my snakes on the plane typography to be like this one in the link http://www.youtube.com/watch?v=8kImsanXU3w
So I started my kinetic typography piece by using software called adobe after effects. I’ve never used the software before so I did struggle but in the end I did get the hang of it.
I wanted my kinetic typography piece to be different, amazing and well structured. I’m disappointed with myself because it was none of those things I listed above. I opted to go for a walk in the park and create something basic-simply because I couldn’t do what I wanted to do as I thought the software was really difficult to use.
I struggled with the effects, movements and transitions, even if I asked for help and I was show I still couldn’t remember.
I spent over 4 weeks trying to create my piece. I’m glad that I’ve finally created something but I think massive amounts of improvements need to be made within my work. I need to stop going for the basic route as I know the basic route won’t get me far if I want to progress to a higher level.
I did enjoy the research. I enjoy research because I always learn something new. I would attempt to create a kinetic typography piece again. Hopefully it’ll be a better experience next time.