Kinetic typography evaluation

Kinetic typography evaluation

Normally stuff like kinetic typography and graphic related tasks just doesn’t seem to interest me. Once I discovered what kinetic typography was I instantly didn’t like it. I knew I would struggle to come up with my own piece-but that’s me and what I do, I worry.

After researching I learnt that kinetic typography is moving text. I discovered that kinetic typography has demonstrated the ability to add significant emotive content and appeal to expressive text. I also learnt that kinetic typography has been used in film and television advertising. So after doing a bit of research I thought to myself that I must have come across kinetic typography before, only it didn’t grab my attention.

I went on you tube to watch the Mc Donald’s little taster’s kinetic typography piece. It was a good piece and I had to analyse it. As I researched further I came across more typography videos, and I analysed them.

In build up of choosing my film audio track, I had only one film in mind, and that was the popular line from the film snakes on the plane. Snakes on the plane is one of my favourite films.

I wanted my snakes on the plane typography to be like this one in the link http://www.youtube.com/watch?v=8kImsanXU3w

So I started my kinetic typography piece by using software called adobe after effects. I’ve never used the software before so I did struggle but in the end I did get the hang of it.

I wanted my kinetic typography piece to be different, amazing and well structured. I’m disappointed with myself because it was none of those things I listed above. I opted to go for a walk in the park and create something basic-simply because I couldn’t do what I wanted to do as I thought the software was really difficult to use.

I struggled with the effects, movements and transitions, even if I asked for help and I was show I still couldn’t remember.

I spent over 4 weeks trying to create my piece. I’m glad that I’ve finally created something but I think massive amounts of improvements need to be made within my work. I need to stop going for the basic route as I know the basic route won’t get me far if I want to progress to a higher level.

I did enjoy the research. I enjoy research because I always learn something new. I would attempt to create a kinetic typography piece again. Hopefully it’ll be a better experience next time. 

Pecha Kucha evaluation

Pecha Kucha 20x20 evaluation

I read the brief of this task and instantly sighed. I said to myself that I couldn’t do this task. The task wasn’t difficult but I thought it was pointless.

 However, it had to be done and I went home to contemplate my ideas.

 I came up with my top 20 favourite football players and I decided to stick with it.

 I’m normally confident around people I know but within this class this year I have found it difficult to be myself and find that well needed confidence.

 I gathered this task was a perfect opportunity to improve my confidence within the class.

As you would expect I was nervous about presenting my presentation but I managed to in the end and I felt great!

 As expected members of the class did disagree with my top 20 but my opinion is there to be disagreed with. What the class mostly disagreed with was my number one choice, which was Didier Drogba who is my football idol.

I have no regrets about this task and I would happily do this again. I only wish that it could have been more than 20 slides. 

McDonald's - Little Tasters Commercial

http://www.youtube.com/watch?v=rgVACI7BK-o&feature=related


I've seen this on my television numerous times. I was staring typography right in it's face. I had to laugh while watching this video though, becaue of the simile's used and the extravagant description of a burger! However, this is the best piece of typography i've seen. This must of taken hours to make.  

Joker - Why So Serious? - The Dark Knight -Typography

http://www.youtube.com/watch?v=D91xdNwRfHI&feature=related


I'm very keen on this piece because of the hidden symbolism, the words create the jokers face, if you watch the clip you'll notice. This video it appeals to me. The audio is actually scarier than the film scene itself. The timing once again was great. My only bad fault was the word son after why so serious, i didn't hear the word son.  

Dark Knight Kinetic Typography

http://www.youtube.com/watch?v=RL2IIpNkSKs


This is a great piece. I've seen so many 'why so serious' pieces and it really got boring. It was good that the editor opted to use a different scene. The effects work, by effects i mean the smoke in the background, when the joker says he's only burning his half and half the sentenced is erased with smoke and finally the dynamite effect as the words burn away. Everything is timed to perfection and the font and colours match well. The colours were dark as expected for a film and scene like this.

Kinetic Typography - Hot Air Balloon Owl City

http://www.youtube.com/watch?v=MhSu8D4xK4Y&feature=related


This is by far the worst piece i've come across. (So far!)


'I lit a match and let it catch, to light up the room' Okay, personally i would of used fire to go with that line as it would light the room up. The only negative point i could come out with is the white and grey writing isn't as clear.  I would of used black so it would stand out. I think the writing goes just a little bit quicker than the song-but maybe i'm wrong and from someone else's perspective they may see different. The air baloon image works perfect as it goes with the song lyrics. The background colours were brilliant, the creator could of opted for a black background-but why would an air baloon fly in the darkness. Fantastic work by the creator!

Willy wonka kinetic typography

http://www.youtube.com/watch?v=xa6ww8B347c&feature=related


This piece i feel is better than the zombieland piece. The pink text colour, i thought was attractive. The colour reminded me of willy wonka. The font, if i'm correct is the font off the film 'Charlie and the chocolate factory' itself. If i am correct then the font is a great addition to the typography piece. Once again the timing was on time, if the timing wasn't on time then the video would be a disaster. The animation of the bottles bubbles floating in the air was a clever idea. I liked the way when willy wonka said "Clear as crystal". The creator made the words flash.